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The Coca-Cola logo was designed by Frank Robinson, who also named the drink and drew the current logo with his handwriting. Although the drink was invented by pharmacist John Pemberton, were marketing techniques of Asa Griggs Candler entrepreneur who popularized the soft drink. The main version of the logo is white letters with red background. There are other versions, either for Coca-Cola Light, Coca-Cola Caffeine Free and Coca-Cola Zero, in which red, black, gray or gold colors, either for lyrics or used for background. The logo of the company has not changed much in its history.