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The first logos began as recordings on enameled plates with some graphics (like a rising sun or shrubs, evoking the thriving growth of the company). As early as 1901, the typography showed the typical curvature in the upper right of the letter "A". In 1921 the logo was redesigned to make it round, and the white, blue and red colors start being used, as well as the laurel wreath. From the 30s, the logo becomes rectangular and vertical, with the typography emphasizing that verticality. In 1972 the logo was changed radically by four tilted diamonds until 1999, year in which the design returns to the one of the 20s due to the centenary of the brand.